LinkedIn Is The Best Social Platform For Securing High-Value Connections That Move Business Relations Forward…Period.
Review a short overview
Click to enlarge to review this Client Success Story.
The Steps to Connect
- Audience: Who do you want to have consume the content that you’ve worked so hard to create? Do they have certain titles, geographies, industries, employee counts, etc?
- Deliverable: What would an invite recipient consider to be valuable enough to accept a connection request? Is it a link to an industry article, proprietary industry data or survey results?
- Messaging: Craft a series of concise but engaging messages that create a positive impression and elicits a positive response.
- Campaign: Bring all of the elements together: the audience, the messaging, the frequency of delivery, and follow-up to replies.
- Reporting: Monitor weekly progress and adjust the campaign variables as needed to get the optimal results.
- Learnings: It’s a test and learn environment so reuse what worked and correct what didn’t.
The whole process from start to finish can take as short as a few weeks to as long as a month or more depending on how quickly the client responds to requests for list, messaging and content reviews and approvals.
Once launched, a campaign will typically last for 30 to 60 days depending on the size of the list and the frequency of message delivery. And it is often the case that a client will have multiple audiences and a variety of content that they want to deliver, which can result in a series of consecutive campaigns over the course of several months or a year.
Each client is unique, so if this overview has piqued your interest, I suggest you go to the Contact Us page and send a request for an introductory call so you can learn more about how Connective Marketing can work for your clientele.
Take Control of Who Views Your Social Content
Chances are you don’t really know who’s viewing your content on social media. That’s because you didn’t get to pick exactly who sees it…but with Connective Marketing you do! We create a bespoke list of high-value prospects and delivery the content directly to their inbox, but only after they ask for it…in the form of accepting a connection invite.
Industries Served
A broad range of industries can benefit from expanding their base of business connections by adding high-quality contacts via LinkedIn.
Biotech/Pharma
Drug Development
Trial Support Software
Healthtech
Medical Devices
EMR Tools
Professional Services
Mergers & Acquistions
Legal Services
Education
School Safety Monitoring
FAQs
Does running Connective Marketing campaigns require a long-term contract?
No, you can run a CM campaign for a client for a month or more and only pay the monthly fee for those specific months. You can also run campaigns for more than one client in the same month and pay the same flat monthly fee for each of those clients. The monthly fee will be charged if the clients’ campaign runs for at least 7 days of the month in question or the agency is engaged with Contenova in the planning or reporting of a client campaign for that same period of time. You can think of it as the 7-day rule.
Does a Connective Marketing campaign include LinkedIn ads?
It is often the case that a client will choose to run ads in LinkedIn at the same time that they have an active CM campaign on the platform, but the standard or flat monthly fee charged by Contenova does not include the creation of ads or the management of ad campaigns. However, we do lend our extensive knowledge of how such an ad campaign can be created to maximize the impact and conversion rate of a CM campaign, and do so at no additional cost.
Do Contenova personnel engage directly with agency clients?
Yes and no. We typically take part in what is commonly referred to as a Kick-Off meeting in order to gather pertinent information and communicate to the client exactly how their campaign will work. After that time, it is less common for us to talk directly to the client and instead will rely on the agency’s account management team to manage the ongoing communications with the client. To help facilitate that process Contenova personnel typically meets once a week with agency staff to go over any need planning or report activities.
Does a Connective Marketing campaign utilize third-party software?
Yes, we use a third-party software platform or software as a service provider to create, deliver and monitor the campaigns. We can go into more detail as to how the system works during an introductory call.
Let’s talk. What do you have to lose?
- At a minimum, you’ll make a new connection
- You might learn something new
- If the need arises, you’ll have a solution ready
Contenova 